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(1993,1993,'marcxml','MARC21','<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<record\n    xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n    xsi:schemaLocation=\"http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd\"\n    xmlns=\"http://www.loc.gov/MARC21/slim\">\n\n  <leader>00325nam a2200121Ia 4500</leader>\n  <controlfield tag=\"008\">240116s9999    xx            000 0 und d</controlfield>\n  <datafield tag=\"082\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">SC</subfield>\n  </datafield>\n  <datafield tag=\"100\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">Ralph M. Stair y George W. Reynolds.</subfield>\n  </datafield>\n  <datafield tag=\"245\" ind1=\" \" ind2=\"0\">\n    <subfield code=\"a\">Principios de sistemas de información: Un enfoque administrativo.</subfield>\n  </datafield>\n  <datafield tag=\"250\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">4a</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"b\">Thomson</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">1999</subfield>\n  </datafield>\n  <datafield tag=\"999\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">1993</subfield>\n    <subfield code=\"d\">1993</subfield>\n  </datafield>\n</record>\n','2024-01-17 12:51:02'),
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(1996,1996,'marcxml','MARC21','<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<record\n    xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n    xsi:schemaLocation=\"http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd\"\n    xmlns=\"http://www.loc.gov/MARC21/slim\">\n\n  <leader>00336nam a2200121Ia 4500</leader>\n  <controlfield tag=\"008\">240116s9999    xx            000 0 und d</controlfield>\n  <datafield tag=\"082\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">SC</subfield>\n  </datafield>\n  <datafield tag=\"100\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">Álvaro Gómez Vieites y Carlos Suárez Rey.</subfield>\n  </datafield>\n  <datafield tag=\"245\" ind1=\" \" ind2=\"0\">\n    <subfield code=\"a\">Sistemas de Información: Herramientas prácticas para la gestión.</subfield>\n  </datafield>\n  <datafield tag=\"250\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">4a</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"b\">Alfaomega</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2012</subfield>\n  </datafield>\n  <datafield tag=\"999\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">1996</subfield>\n    <subfield code=\"d\">1996</subfield>\n  </datafield>\n</record>\n','2024-01-17 12:51:02'),
(1997,1997,'marcxml','MARC21','<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<record\n    xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n    xsi:schemaLocation=\"http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd\"\n    xmlns=\"http://www.loc.gov/MARC21/slim\">\n\n  <leader>00345nam a2200121Ia 4500</leader>\n  <controlfield tag=\"008\">240116s9999    xx            000 0 und d</controlfield>\n  <datafield tag=\"082\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">SC</subfield>\n  </datafield>\n  <datafield tag=\"100\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">Daniel Cohen Karen y Enrique Asín Lares.</subfield>\n  </datafield>\n  <datafield tag=\"245\" ind1=\" \" ind2=\"0\">\n    <subfield code=\"a\">Sistemas de información para los negocios: un enfoque de toma de decisiones.</subfield>\n  </datafield>\n  <datafield tag=\"250\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">3a</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"b\">McGraw-Hill</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2000</subfield>\n  </datafield>\n  <datafield tag=\"999\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">1997</subfield>\n    <subfield code=\"d\">1997</subfield>\n  </datafield>\n</record>\n','2024-01-17 12:51:02'),
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(2000,2000,'marcxml','MARC21','<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<record\n    xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n    xsi:schemaLocation=\"http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd\"\n    xmlns=\"http://www.loc.gov/MARC21/slim\">\n\n  <leader>00344nam a2200121Ia 4500</leader>\n  <controlfield tag=\"008\">240116s9999    xx            000 0 und d</controlfield>\n  <datafield tag=\"082\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">658.562 C6C6 1994</subfield>\n  </datafield>\n  <datafield tag=\"100\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">Carlos Colunga Dávila y Arturo Saldierna Gómez.</subfield>\n  </datafield>\n  <datafield tag=\"245\" ind1=\" \" ind2=\"0\">\n    <subfield code=\"a\">Los costos de calidad.</subfield>\n  </datafield>\n  <datafield tag=\"250\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">1a</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"b\">Universidad Autónoma de San Luis Potosí.</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">1994</subfield>\n  </datafield>\n  <datafield tag=\"999\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2000</subfield>\n    <subfield code=\"d\">2000</subfield>\n  </datafield>\n</record>\n','2024-01-17 12:51:02'),
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(2005,2005,'marcxml','MARC21','<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<record\n    xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n    xsi:schemaLocation=\"http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd\"\n    xmlns=\"http://www.loc.gov/MARC21/slim\">\n\n  <leader>00340nam a2200121Ia 4500</leader>\n  <controlfield tag=\"008\">240116s9999    xx            000 0 und d</controlfield>\n  <datafield tag=\"082\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">SC</subfield>\n  </datafield>\n  <datafield tag=\"100\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">Daniel S. Janal.</subfield>\n  </datafield>\n  <datafield tag=\"245\" ind1=\" \" ind2=\"0\">\n    <subfield code=\"a\">Marketing en Internet: Cómo lograr que la gente visite, compre y regrese a su sitio web.</subfield>\n  </datafield>\n  <datafield tag=\"250\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">1a</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"b\">Pearson Educación.</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2000</subfield>\n  </datafield>\n  <datafield tag=\"999\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2005</subfield>\n    <subfield code=\"d\">2005</subfield>\n  </datafield>\n</record>\n','2024-01-17 12:51:02'),
(2006,2006,'marcxml','MARC21','<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<record\n    xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n    xsi:schemaLocation=\"http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd\"\n    xmlns=\"http://www.loc.gov/MARC21/slim\">\n\n  <leader>00293nam a2200121Ia 4500</leader>\n  <controlfield tag=\"008\">240116s9999    xx            000 0 und d</controlfield>\n  <datafield tag=\"082\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">SC</subfield>\n  </datafield>\n  <datafield tag=\"100\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">José María de Andrés Ferrando.</subfield>\n  </datafield>\n  <datafield tag=\"245\" ind1=\" \" ind2=\"0\">\n    <subfield code=\"a\">Marketing en empresas de servicios.</subfield>\n  </datafield>\n  <datafield tag=\"250\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">1a</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"b\">Alfaomega</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2008</subfield>\n  </datafield>\n  <datafield tag=\"999\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2006</subfield>\n    <subfield code=\"d\">2006</subfield>\n  </datafield>\n</record>\n','2024-01-17 12:51:02'),
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(2008,2008,'marcxml','MARC21','<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<record\n    xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n    xsi:schemaLocation=\"http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd\"\n    xmlns=\"http://www.loc.gov/MARC21/slim\">\n\n  <leader>00293nam a2200121Ia 4500</leader>\n  <controlfield tag=\"008\">240116s9999    xx            000 0 und d</controlfield>\n  <datafield tag=\"082\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">SC</subfield>\n  </datafield>\n  <datafield tag=\"100\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">Philip Kotler.</subfield>\n  </datafield>\n  <datafield tag=\"245\" ind1=\" \" ind2=\"0\">\n    <subfield code=\"a\">Los 80 conceptos esenciales de marketing de la A a la Z.</subfield>\n  </datafield>\n  <datafield tag=\"250\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">1a</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"b\">Pearson</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2003</subfield>\n  </datafield>\n  <datafield tag=\"999\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2008</subfield>\n    <subfield code=\"d\">2008</subfield>\n  </datafield>\n</record>\n','2024-01-17 12:51:02'),
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(2010,2010,'marcxml','MARC21','<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<record\n    xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n    xsi:schemaLocation=\"http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd\"\n    xmlns=\"http://www.loc.gov/MARC21/slim\">\n\n  <leader>00345nam a2200121Ia 4500</leader>\n  <controlfield tag=\"008\">240116s9999    xx            000 0 und d</controlfield>\n  <datafield tag=\"082\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">658.872028546 C3C6 2008</subfield>\n  </datafield>\n  <datafield tag=\"100\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">Judith Cavazos Arroyo y Soraya Reyes Guerrero.</subfield>\n  </datafield>\n  <datafield tag=\"245\" ind1=\" \" ind2=\"0\">\n    <subfield code=\"a\">Comercio electrónico: un enfoque de modelos de negocio.</subfield>\n  </datafield>\n  <datafield tag=\"250\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">1a</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"b\">Patria</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2008</subfield>\n  </datafield>\n  <datafield tag=\"999\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2010</subfield>\n    <subfield code=\"d\">2010</subfield>\n  </datafield>\n</record>\n','2024-01-17 12:51:02'),
(2011,2011,'marcxml','MARC21','<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<record\n    xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n    xsi:schemaLocation=\"http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd\"\n    xmlns=\"http://www.loc.gov/MARC21/slim\">\n\n  <leader>00319nam a2200121Ia 4500</leader>\n  <controlfield tag=\"008\">240116s9999    xx            000 0 und d</controlfield>\n  <datafield tag=\"082\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">658.84 C3M3 (2) 2010</subfield>\n  </datafield>\n  <datafield tag=\"100\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">Philip R. Cateora, Mary C. Gilly y John L. Graham.</subfield>\n  </datafield>\n  <datafield tag=\"245\" ind1=\" \" ind2=\"0\">\n    <subfield code=\"a\">Marketing internacional.</subfield>\n  </datafield>\n  <datafield tag=\"250\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">3a</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"b\">McGraw-Hill</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2010</subfield>\n  </datafield>\n  <datafield tag=\"999\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2011</subfield>\n    <subfield code=\"d\">2011</subfield>\n  </datafield>\n</record>\n','2024-01-17 12:51:02'),
(2012,2012,'marcxml','MARC21','<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<record\n    xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\"\n    xsi:schemaLocation=\"http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd\"\n    xmlns=\"http://www.loc.gov/MARC21/slim\">\n\n  <leader>00294nam a2200121Ia 4500</leader>\n  <controlfield tag=\"008\">240116s9999    xx            000 0 und d</controlfield>\n  <datafield tag=\"082\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">SC</subfield>\n  </datafield>\n  <datafield tag=\"100\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">Hyun-Sook Lee Kim.</subfield>\n  </datafield>\n  <datafield tag=\"245\" ind1=\" \" ind2=\"0\">\n    <subfield code=\"a\">Marketing Internacional: Teoría y 50 casos.</subfield>\n  </datafield>\n  <datafield tag=\"250\" ind1=\" \" ind2=\" \">\n    <subfield code=\"a\">1a</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"b\">Cengage Learning</subfield>\n  </datafield>\n  <datafield tag=\"260\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2009</subfield>\n  </datafield>\n  <datafield tag=\"999\" ind1=\" \" ind2=\" \">\n    <subfield code=\"c\">2012</subfield>\n    <subfield code=\"d\">2012</subfield>\n  </datafield>\n</record>\n','2024-01-17 12:51:02'),
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